I founded Embrace as a response to seeing a growing demand for women aged 25+ who were looking for a solution which helped them, and specifically their physical appearance, to age in a way which was authentic to them. I realised that what they were searching for was a solution which would leave them looking revitalised whilst at the same time protect their unique features as they recognised it is what defines them from anyone else. I also realised that on a deeper level they were searching to find the confidence they had lost and on an even deeper the level their self acceptance in who they are.

The demand comes directly as a result of the world we live in today and how we, as women, are feeling about ourselves and how we are defining beauty. Around 85% of the global population have a level of challenge with self esteem and acceptance, with only 54% of women citing they have some level of confidence in their own beauty and 9 out of 10 women and girls defining beauty today as "being authentic, who you are and accepting flaws".

Embrace is on a mission to help women to have more self acceptance and confidence in their own beauty. We fully subscribe to the desire to be authentic and who you are which is why we are leading the way on a new era of authentic aesthetics - a collection of treatments, products and services which are centred around protecting and revitalising our clients unique features and providing self acceptance to women through each stage of life.

I am passionate about doing things differently and building a community who are engaged, who have access to the very best in education events, and who, as a result of these, feel more empowered so they live a life which is true to them and their potential. For me, there is no better reward than seeing this change.